In an increasingly digital-first world, streaming has become the default medium for experiencing major cultural moments, from blockbuster sports tournaments to global entertainment events and national political addresses.

National-scale streaming events are live online moments capable of reaching millions of concurrent viewers across a country or, sometime, even worldwide. They are no longer niche or occasional occurrences, they are becoming the new normal, and their scale is only expected to grow.

MainStreaming, the award-winning and innovative Edge Video Delivery Network, is proud to announce that it has been named in the 2025 Gartner Market Guide for Edge Distribution Platforms as a Representative Vendor. We believe that this mention reinforces MainStreaming’s position as a key innovator in edge-native media delivery, designed specifically for the evolving needs of video streaming, security, and AI-driven workloads at the edge.

At Capacity Europe 2025, Ian Franklyn, Chief Revenue Officer at MainStreaming, joined Capacity TV to discuss how the company is helping ISPs and content providers tackle one of the biggest challenges in digital infrastructure today — the surge in video streaming traffic.

As streaming continues to dominate global internet usage and viewers consume more on-demand and live content than ever, ISPs are carrying the load. This exponential growth puts pressure on network capacity, leading to bottlenecks, rising costs, and fluctuating Quality of Experience (QoE). Therefore, this challenge demands closer collaboration between ISPs and content providers.

In this interview, Ian Franklyn highlights the importance of a tightly connected ecosystem where broadcasters, ISPs, and technology enablers collaborate to deliver outstanding Quality of Service (QoS) and Quality of Experience (QoE) for audiences. He explains why no single player can succeed alone—broadcasters need robust infrastructure, ISPs must prioritise media traffic, and tech innovators like MainStreaming must optimise every step of the delivery chain. By joining forces, the industry can ensure a seamless, sustainable, and scalable streaming experience that meets rising viewer expectations and drives long-term growth.

MainStreaming, the award-winning and innovative Edge Video Delivery Network, announces the closing of a new investment round to support its growth and international expansion strategy. The round included participation from existing investors United Ventures (via the UV T-Growth fund) and Indaco Venture Partners, through its Indaco Ventures I and Indaco Ventures I – Parallel Lombardia funds.

As IBC 2025 approaches, MainStreaming had the pleasure of joining Streaming Media for an exclusive pre-event webinar to discuss the future of video delivery. Our CRO, Ian Franklyn, shared how MainStreaming’s Intelligent Media Delivery Platform is helping content providers, broadcasters, and ISPs overcome the challenges of today’s streaming landscape.

MainStreaming, the award-winning and innovative Edge Video Delivery Network, today announced a partnership with BT Group (BT), the UK’s leading telecommunications provider, to deliver high-performance, scalable, and efficient video streaming across BT’s mobile and fixed networks nationwide.

MainStreaming, the award-winning and innovative Edge Video Delivery Network, is proud to announce its collaboration with DAZN, the world’s leading sports entertainment platform. MainStreaming supported DAZN with the delivery of the FIFA Club World Cup 2025™ to a global audience.

MainStreaming, the award-winning and innovative Edge Video Delivery Network, is proud to announce it has been named a Representative Vendor in 2025 Gartner Market Guide for Edge Computing, within the “Data Center and Cloud Edge Services” category. We believe that this recognition highlights MainStreaming’s continued leadership in reshaping how media and video content is delivered at the edge, optimizing performance, efficiency, and scalability for broadcasters and media companies worldwide.