Ian Franklyn, our Chief Revenue Officer, has been featured in Mobile Industry Review, where he explores a critical shift reshaping the streaming industry: the urgent need for a more collaborative, ecosystem-driven approach to video delivery.

In his thought leadership article, Ian highlights how the rapid growth of streaming traffic is pushing existing delivery models to their limits, and why the future of streaming depends on moving from isolated approaches to true industry collaboration.

Sergio Carulli, our Chief Product Officer, has been featured in the Q1 issue of the SCTE Broadband Journal, contributing his perspective on one of the most pressing challenges facing the streaming ecosystem today: anti-piracy.

In his thought leadership piece, Sergio explores how piracy has become a critical network challenge with direct implications for ISPs, telcos, and the broader video delivery ecosystem.

Across Europe, the media landscape is undergoing a profound transformation. Broadcasters are accelerating their shift toward digital-first strategies, streaming platforms are securing rights to national-scale events, and authorities are increasingly emphasizing the importance of digital data sovereignty.

Together, these developments point to a fundamental reality: streaming is no longer just one of the distribution channels for media companies. It is becoming a critical asset that requires resilient digital infrastructure.

What does it really take to deliver flawless video streaming at scale, as audiences grow, expectations rise, and network complexity increases?

In a recent video interview hosted by Andy Waltenspiel, our leadership team sat down alongside one of our key customers to unpack the realities of today’s streaming landscape and explore where the industry is heading next. The discussion brings together strategic vision, hands-on experience, and a strong customer perspective on what truly defines successful modern video delivery.

As we close another transformative year in the media ecosystem, one thing is clear: streaming has become the beating heart of global content consumption. Live events, premium content, immersive media formats, and data-driven experiences are reshaping audience expectations at a pace never seen before.

Looking ahead to 2026, the video streaming industry is entering a new phase, defined by national-scale live events, stronger content protection, high-performance delivery, and smarter analytics. At MainStreaming, we see several major trends accelerating over the next 12–24 months, and we’re already working with broadcasters, OTT platforms, and ISPs to help them prepare.

Below are our key predictions for the industry in 2026, and why they matter.

In an industry where video consumption keeps growing and streaming quality is shaping how billions experience sports, entertainment, and global communication, 2025 has offered a clear signal: video delivery is evolving, and collaboration is now essential.

For MainStreaming, this year has been proof that our direction - placing broadcasters and ISPs side-by-side at the center of the delivery chain - is not only visionary but effective. From strategic partnerships and global deployments to recognition by analysts and measurable environmental impact, 2025 has marked a tipping point in our growth and in the media ecosystem at large.

MainStreaming, the award-winning and innovative Edge Video Delivery Network, is proud to announce that it has been recognized as a winner in the Edge Tech Champion category for IMPACT at The Fast Mode Awards 2025. This recognition highlights MainStreaming’s growing strategic relevance within the global telco ecosystem and marks a significant milestone as the company’s first award in the telco and ISP technology space.

In an increasingly digital-first world, streaming has become the default medium for experiencing major cultural moments, from blockbuster sports tournaments to global entertainment events and national political addresses.

National-scale streaming events are live online moments capable of reaching millions of concurrent viewers across a country or, sometime, even worldwide. They are no longer niche or occasional occurrences, they are becoming the new normal, and their scale is only expected to grow.

MainStreaming, the award-winning and innovative Edge Video Delivery Network, is proud to announce that it has been named in the 2025 Gartner Market Guide for Edge Distribution Platforms as a Representative Vendor. We believe that this mention reinforces MainStreaming’s position as a key innovator in edge-native media delivery, designed specifically for the evolving needs of video streaming, security, and AI-driven workloads at the edge.