At IBC2026, Dan Racioppa, SVP Revenue at MainStreaming, and Saher Salam of Deutsche Telekom sat down with Julian Clover of Broadband TV News to discuss why the future of streaming depends on delivery that is embedded, resilient, secure and built through partnership.
As audiences move from linear to streamed viewing, expectations have not changed: viewers want the same seamless experience they have always had from broadcast television. Meeting that expectation at scale was the thread running through the conversation at IBC2026 in Amsterdam, where Dan Racioppa and Saher Salam, Team Lead, New Business & Innovation Sales at Deutsche Telekom, joined Julian Clover to share how broadcasters, ISPs and technology partners can work together to deliver it.
Closer to the viewer, better for the viewer
Dan opened by explaining why embedding video delivery directly within ISP networks is, above all, a benefit for end customers. By placing delivery capacity on-net, inside the operator's own infrastructure rather than relying on peering or transit, content travels a shorter, more predictable path to the viewer.
The discussion then turned to resilience. Dan pointed to ITV's multi-vendor delivery strategy, in which MainStreaming is one of the broadcaster's suppliers, as an example of how leading media companies are approaching reliability today. Rather than depending on a single delivery route, a diversified strategy ensures every angle is covered at all times. For broadcasters, this is about guaranteeing that viewers receive the best possible experience regardless of what happens elsewhere in the delivery chain.
Better Together: the LSOD platform with Deutsche Telekom
The clearest demonstration of MainStreaming's Better Together approach is its partnership with Deutsche Telekom. Together, the two companies have built the LSOD platform, a solution designed to handle high-peak live events on demand, with on-net capacity that can be activated precisely when it is needed.
For broadcasters and content owners, this changes the economics of live streaming. Rather than overprovisioning infrastructure for occasional peaks, they can access dedicated capacity inside one of Europe's largest networks for the events that matter most, from major sporting fixtures to breaking news and big-audience entertainment.
A partnership proven in delivery
Saher Salam described the platform from Deutsche Telekom's perspective and explained why the collaboration has worked so well. Each partner brings its core strength: Deutsche Telekom provides the connectivity layer, while MainStreaming contributes the technology and delivery stack.
He noted that MainStreaming's track record in delivering MagentaTV was central to the decision and that the results achieved gave Deutsche Telekom the confidence that MainStreaming could support them in taking on this challenge together.
The interview reinforced a message that ran throughout IBC2026: no single company can meet the demands of large-scale live streaming alone. When broadcasters, operators and technology providers align around shared objectives, streaming becomes more resilient, more efficient and more secure, and viewers are the ones who benefit most.
Watch the interview with Dan Racioppa and Saher Salam also on Broadband TV News.
