MainStreaming, the award-winning and innovative Edge Video Delivery Network, is proud to announce that it has been named in the 2025 Gartner Market Guide for Edge Distribution Platforms as a Representative Vendor. We believe that this mention reinforces MainStreaming’s position as a key innovator in edge-native media delivery, designed specifically for the evolving needs of video streaming, security, and AI-driven workloads at the edge.

At Capacity Europe 2025, Ian Franklyn, Chief Revenue Officer at MainStreaming, joined Capacity TV to discuss how the company is helping ISPs and content providers tackle one of the biggest challenges in digital infrastructure today — the surge in video streaming traffic.

As streaming continues to dominate global internet usage and viewers consume more on-demand and live content than ever, ISPs are carrying the load. This exponential growth puts pressure on network capacity, leading to bottlenecks, rising costs, and fluctuating Quality of Experience (QoE). Therefore, this challenge demands closer collaboration between ISPs and content providers.

In this interview, Ian Franklyn highlights the importance of a tightly connected ecosystem where broadcasters, ISPs, and technology enablers collaborate to deliver outstanding Quality of Service (QoS) and Quality of Experience (QoE) for audiences. He explains why no single player can succeed alone—broadcasters need robust infrastructure, ISPs must prioritise media traffic, and tech innovators like MainStreaming must optimise every step of the delivery chain. By joining forces, the industry can ensure a seamless, sustainable, and scalable streaming experience that meets rising viewer expectations and drives long-term growth.