MainStreaming, the award-winning and innovative Edge Video Delivery Network, today announced that it has been selected by ITV to support the delivery of ITVX, ITV’s streaming service for premium on-demand, linear and live content in the UK.

We're proud to announce that MainStreaming has won the SCTE Sustainability Award 2026, recognising our work in reducing the environmental impact of video delivery without compromising on performance.

For years, the conversation around streaming piracy has followed a familiar script: subscribers cancelling their subscription plans in favour of illegal IPTV services, revenue draining away from OTT platforms, and rights holders demanding faster takedowns. It is a real and serious problem. But lately, the threat landscape has fundamentally changed, and the industry is only beginning to understand the full consequences.

Piracy is no longer just a revenue problem for subscription platforms. It has become a systemic threat to the entire media ecosystem, including broadcasters who give their content away for free. And at the heart of an effective response sits a layer of infrastructure that rarely makes headlines: the edge delivery network.