In an increasingly digital-first world, streaming has become the default medium for experiencing major cultural moments, from blockbuster sports tournaments to global entertainment events and national political addresses.

National-scale streaming events are live online moments capable of reaching millions of concurrent viewers across a country or, sometime, even worldwide. They are no longer niche or occasional occurrences, they are becoming the new normal, and their scale is only expected to grow.

MainStreaming, the award-winning and innovative Edge Video Delivery Network, is proud to announce that it has been named in the 2025 Gartner Market Guide for Edge Distribution Platforms as a Representative Vendor. We believe that this mention reinforces MainStreaming’s position as a key innovator in edge-native media delivery, designed specifically for the evolving needs of video streaming, security, and AI-driven workloads at the edge.

At Capacity Europe 2025, Ian Franklyn, Chief Revenue Officer at MainStreaming, joined Capacity TV to discuss how the company is helping ISPs and content providers tackle one of the biggest challenges in digital infrastructure today — the surge in video streaming traffic.

As streaming continues to dominate global internet usage and viewers consume more on-demand and live content than ever, ISPs are carrying the load. This exponential growth puts pressure on network capacity, leading to bottlenecks, rising costs, and fluctuating Quality of Experience (QoE). Therefore, this challenge demands closer collaboration between ISPs and content providers.