At Capacity Europe 2025, Ian Franklyn, Chief Revenue Officer at MainStreaming, joined Capacity TV to discuss how the company is helping ISPs and content providers tackle one of the biggest challenges in digital infrastructure today — the surge in video streaming traffic.

As streaming continues to dominate global internet usage and viewers consume more on-demand and live content than ever, ISPs are carrying the load. This exponential growth puts pressure on network capacity, leading to bottlenecks, rising costs, and fluctuating Quality of Experience (QoE). Therefore, this challenge demands closer collaboration between ISPs and content providers.

In this interview, Ian Franklyn highlights the importance of a tightly connected ecosystem where broadcasters, ISPs, and technology enablers collaborate to deliver outstanding Quality of Service (QoS) and Quality of Experience (QoE) for audiences. He explains why no single player can succeed alone—broadcasters need robust infrastructure, ISPs must prioritise media traffic, and tech innovators like MainStreaming must optimise every step of the delivery chain. By joining forces, the industry can ensure a seamless, sustainable, and scalable streaming experience that meets rising viewer expectations and drives long-term growth.

MainStreaming, the award-winning and innovative Edge Video Delivery Network, announces the closing of a new investment round to support its growth and international expansion strategy. The round included participation from existing investors United Ventures (via the UV T-Growth fund) and Indaco Venture Partners, through its Indaco Ventures I and Indaco Ventures I – Parallel Lombardia funds.