In this interview, Ian Franklyn highlights the importance of a tightly connected ecosystem where broadcasters, ISPs, and technology enablers collaborate to deliver outstanding Quality of Service (QoS) and Quality of Experience (QoE) for audiences. He explains why no single player can succeed alone—broadcasters need robust infrastructure, ISPs must prioritise media traffic, and tech innovators like MainStreaming must optimise every step of the delivery chain. By joining forces, the industry can ensure a seamless, sustainable, and scalable streaming experience that meets rising viewer expectations and drives long-term growth.

MainStreaming, the award-winning and innovative Edge Video Delivery Network, announces the closing of a new investment round to support its growth and international expansion strategy. The round included participation from existing investors United Ventures (via the UV T-Growth fund) and Indaco Venture Partners, through its Indaco Ventures I and Indaco Ventures I – Parallel Lombardia funds.

As IBC 2025 approaches, MainStreaming had the pleasure of joining Streaming Media for an exclusive pre-event webinar to discuss the future of video delivery. Our CRO, Ian Franklyn, shared how MainStreaming’s Intelligent Media Delivery Platform is helping content providers, broadcasters, and ISPs overcome the challenges of today’s streaming landscape.