What NABShow 2022 told us about the future of streaming
What NABShow 2022 told us about the future of streaming
What NABShow 2022 told us about the future of streaming
What NABShow 2022 told us about the future of streaming



April 28, 2022
April 28, 2022
April 28, 2022
Published on
Published on
Published on
This 2022 has been a great NABShow 2022! Our team, led by Marco Inzaghi, head of Business Development, was there, and we asked him to share his thoughts on NAB.
Q: Marco, how was this NABShow 2022 edition?
Marco Inzaghi: It was nice to be back at an in-person event!
Even though the attendance was less than usual, we had very productive meetings with customers, prospects, and partners. It was also nice to enjoy a less crowded Vegas!
The new West Hall was impressive: huge, bright with large seating areas. On the other hand, it was a little far from the monorail and the other halls – which was a great excuse to try the LVCC Tesla Loop!

Q: What were your impressions of this NAB edition? What did you find out about the streaming market and video distribution via EDGE computing?
Marco Inzaghi: Streaming was definitely a hot topic, and even more so, streaming at scale, especially when traditional services show their limits. With our new approach – private deep edge CDN “made easy” – we provide quality, reliability and the needed capacity to broadcasters, OTT services, sport streaming, etc….
Our “Deep Edge” technology allows the correct routing of traffic, based on the user’s location and network topography. All this, significantly reduces the core networktraffic the Internet Service Provider needs to bring content to the end-users.
While traditional “CDNs” have been around for a while now, this new approach has been adopted only by a few players, that are already benefiting from it.
We believe the broadcast market will be in need of this solution soon, for both technical and business reasons.

Q: Google announced its entrance in the CDN industry. How do you think this will affect the streaming market?
Marco Inzaghi: This is just a confirmation of how relevant this market is getting. I am curious to see the reaction to this new player. I have mixed feelings about it. I expect a great service from them, but at the same time, to serve large audiences, you have to deal with capacity, interconnections, scaling and several other technicalities that are quite different from the challenges Google had to face with Youtube. I guess we’ll see in the next months!

We’re definitely talking of a bustling market, a breeding ground for innovation!
This 2022 has been a great NABShow 2022! Our team, led by Marco Inzaghi, head of Business Development, was there, and we asked him to share his thoughts on NAB.
Q: Marco, how was this NABShow 2022 edition?
Marco Inzaghi: It was nice to be back at an in-person event!
Even though the attendance was less than usual, we had very productive meetings with customers, prospects, and partners. It was also nice to enjoy a less crowded Vegas!
The new West Hall was impressive: huge, bright with large seating areas. On the other hand, it was a little far from the monorail and the other halls – which was a great excuse to try the LVCC Tesla Loop!

Q: What were your impressions of this NAB edition? What did you find out about the streaming market and video distribution via EDGE computing?
Marco Inzaghi: Streaming was definitely a hot topic, and even more so, streaming at scale, especially when traditional services show their limits. With our new approach – private deep edge CDN “made easy” – we provide quality, reliability and the needed capacity to broadcasters, OTT services, sport streaming, etc….
Our “Deep Edge” technology allows the correct routing of traffic, based on the user’s location and network topography. All this, significantly reduces the core networktraffic the Internet Service Provider needs to bring content to the end-users.
While traditional “CDNs” have been around for a while now, this new approach has been adopted only by a few players, that are already benefiting from it.
We believe the broadcast market will be in need of this solution soon, for both technical and business reasons.

Q: Google announced its entrance in the CDN industry. How do you think this will affect the streaming market?
Marco Inzaghi: This is just a confirmation of how relevant this market is getting. I am curious to see the reaction to this new player. I have mixed feelings about it. I expect a great service from them, but at the same time, to serve large audiences, you have to deal with capacity, interconnections, scaling and several other technicalities that are quite different from the challenges Google had to face with Youtube. I guess we’ll see in the next months!

We’re definitely talking of a bustling market, a breeding ground for innovation!
This 2022 has been a great NABShow 2022! Our team, led by Marco Inzaghi, head of Business Development, was there, and we asked him to share his thoughts on NAB.
Q: Marco, how was this NABShow 2022 edition?
Marco Inzaghi: It was nice to be back at an in-person event!
Even though the attendance was less than usual, we had very productive meetings with customers, prospects, and partners. It was also nice to enjoy a less crowded Vegas!
The new West Hall was impressive: huge, bright with large seating areas. On the other hand, it was a little far from the monorail and the other halls – which was a great excuse to try the LVCC Tesla Loop!

Q: What were your impressions of this NAB edition? What did you find out about the streaming market and video distribution via EDGE computing?
Marco Inzaghi: Streaming was definitely a hot topic, and even more so, streaming at scale, especially when traditional services show their limits. With our new approach – private deep edge CDN “made easy” – we provide quality, reliability and the needed capacity to broadcasters, OTT services, sport streaming, etc….
Our “Deep Edge” technology allows the correct routing of traffic, based on the user’s location and network topography. All this, significantly reduces the core networktraffic the Internet Service Provider needs to bring content to the end-users.
While traditional “CDNs” have been around for a while now, this new approach has been adopted only by a few players, that are already benefiting from it.
We believe the broadcast market will be in need of this solution soon, for both technical and business reasons.

Q: Google announced its entrance in the CDN industry. How do you think this will affect the streaming market?
Marco Inzaghi: This is just a confirmation of how relevant this market is getting. I am curious to see the reaction to this new player. I have mixed feelings about it. I expect a great service from them, but at the same time, to serve large audiences, you have to deal with capacity, interconnections, scaling and several other technicalities that are quite different from the challenges Google had to face with Youtube. I guess we’ll see in the next months!

We’re definitely talking of a bustling market, a breeding ground for innovation!
Read more
Read more
Read more
Recent posts
Recent posts
Recent posts

Industry Insights
Building an Intertwined Ecosystem: Our CRO Explains MainStreaming’s Approach to Capacity TV
At Capacity Europe 2025, Ian Franklyn, Chief Revenue Officer at MainStreaming, joined Capacity TV to discuss how the company is helping ISPs and content providers tackle one of the biggest challenges in digital infrastructure today — the surge in video streaming traffic.
As streaming continues to dominate global internet usage and viewers consume more on-demand and live content than ever, ISPs are carrying the load. This exponential growth puts pressure on network capacity, leading to bottlenecks, rising costs, and fluctuating Quality of Experience (QoE). Therefore, this challenge demands closer collaboration between ISPs and content providers.
Oct 27, 2025
Learn more

Industry Insights
Building an Intertwined Ecosystem: Our CRO Explains MainStreaming’s Approach to Capacity TV
At Capacity Europe 2025, Ian Franklyn, Chief Revenue Officer at MainStreaming, joined Capacity TV to discuss how the company is helping ISPs and content providers tackle one of the biggest challenges in digital infrastructure today — the surge in video streaming traffic.
As streaming continues to dominate global internet usage and viewers consume more on-demand and live content than ever, ISPs are carrying the load. This exponential growth puts pressure on network capacity, leading to bottlenecks, rising costs, and fluctuating Quality of Experience (QoE). Therefore, this challenge demands closer collaboration between ISPs and content providers.
Oct 27, 2025
Learn more

Industry Insights
Building an Intertwined Ecosystem: Our CRO Explains MainStreaming’s Approach to Capacity TV
At Capacity Europe 2025, Ian Franklyn, Chief Revenue Officer at MainStreaming, joined Capacity TV to discuss how the company is helping ISPs and content providers tackle one of the biggest challenges in digital infrastructure today — the surge in video streaming traffic.
As streaming continues to dominate global internet usage and viewers consume more on-demand and live content than ever, ISPs are carrying the load. This exponential growth puts pressure on network capacity, leading to bottlenecks, rising costs, and fluctuating Quality of Experience (QoE). Therefore, this challenge demands closer collaboration between ISPs and content providers.
Oct 27, 2025
Learn more

Industry Insights
How to deliver outstanding QoS and QoE: our CRO speaks to IABM TV at IBC 2025
In this interview, Ian Franklyn highlights the importance of a tightly connected ecosystem where broadcasters, ISPs, and technology enablers collaborate to deliver outstanding Quality of Service (QoS) and Quality of Experience (QoE) for audiences. He explains why no single player can succeed alone—broadcasters need robust infrastructure, ISPs must prioritise media traffic, and tech innovators like MainStreaming must optimise every step of the delivery chain. By joining forces, the industry can ensure a seamless, sustainable, and scalable streaming experience that meets rising viewer expectations and drives long-term growth.
Sep 19, 2025
Learn more

Industry Insights
How to deliver outstanding QoS and QoE: our CRO speaks to IABM TV at IBC 2025
In this interview, Ian Franklyn highlights the importance of a tightly connected ecosystem where broadcasters, ISPs, and technology enablers collaborate to deliver outstanding Quality of Service (QoS) and Quality of Experience (QoE) for audiences. He explains why no single player can succeed alone—broadcasters need robust infrastructure, ISPs must prioritise media traffic, and tech innovators like MainStreaming must optimise every step of the delivery chain. By joining forces, the industry can ensure a seamless, sustainable, and scalable streaming experience that meets rising viewer expectations and drives long-term growth.
Sep 19, 2025
Learn more

Industry Insights
How to deliver outstanding QoS and QoE: our CRO speaks to IABM TV at IBC 2025
In this interview, Ian Franklyn highlights the importance of a tightly connected ecosystem where broadcasters, ISPs, and technology enablers collaborate to deliver outstanding Quality of Service (QoS) and Quality of Experience (QoE) for audiences. He explains why no single player can succeed alone—broadcasters need robust infrastructure, ISPs must prioritise media traffic, and tech innovators like MainStreaming must optimise every step of the delivery chain. By joining forces, the industry can ensure a seamless, sustainable, and scalable streaming experience that meets rising viewer expectations and drives long-term growth.
Sep 19, 2025
Learn more

News
MainStreaming Secures New Investment Round to Revolutionize Global Streaming
MainStreaming, the award-winning and innovative Edge Video Delivery Network, announces the closing of a new investment round to support its growth and international expansion strategy. The round included participation from existing investors United Ventures (via the UV T-Growth fund) and Indaco Venture Partners, through its Indaco Ventures I and Indaco Ventures I – Parallel Lombardia funds.
Sep 12, 2025
Learn more

News
MainStreaming Secures New Investment Round to Revolutionize Global Streaming
MainStreaming, the award-winning and innovative Edge Video Delivery Network, announces the closing of a new investment round to support its growth and international expansion strategy. The round included participation from existing investors United Ventures (via the UV T-Growth fund) and Indaco Venture Partners, through its Indaco Ventures I and Indaco Ventures I – Parallel Lombardia funds.
Sep 12, 2025
Learn more

News
MainStreaming Secures New Investment Round to Revolutionize Global Streaming
MainStreaming, the award-winning and innovative Edge Video Delivery Network, announces the closing of a new investment round to support its growth and international expansion strategy. The round included participation from existing investors United Ventures (via the UV T-Growth fund) and Indaco Venture Partners, through its Indaco Ventures I and Indaco Ventures I – Parallel Lombardia funds.
Sep 12, 2025
Learn more


Talk to our streaming experts
Unlocking Success with MainStreaming
Discover how MainStreaming help businesses achieve seamless and scalable streaming experiences.


Talk to our streaming experts
Unlocking Success with MainStreaming
Discover how MainStreaming help businesses achieve seamless and scalable streaming experiences.


Talk to our streaming experts
Unlocking Success with MainStreaming
Discover how MainStreaming help businesses achieve seamless and scalable streaming experiences.


Talk to our streaming experts
Unlocking Success with MainStreaming
Discover how MainStreaming help businesses achieve seamless and scalable streaming experiences.
