Streaming is still screaming?
Streaming is still screaming?
Streaming is still screaming?
Streaming is still screaming?
September 26, 2022
September 26, 2022
September 26, 2022
Published on
Published on
Published on
Video streaming is not easy!
It is not easy even in Countries where the quality of internet networks is supposed to be very high.
And when it comes to live events, things get tricky.
When problems with streaming delivery arise, it is not simply a matter of the size of the provider. Or of the ISP’s capacity. Nor a matter of the technology itself.
Internet networks were not designed to support a bandwidth-hungry streaming flow, and they were not designed to deliver content to millions of concurrent users. But even though networks have expanded, fiber is now everywhere, gigabits are even in houses; they still need to be optimized to cover as much traffic as possible. Especially when it comes to the delivery of live events.
Live streaming is time sensitive. It’s not like sending an email attachment. Static content delivery isn’t as time critical as a Formula 1 start or a penalty kick.
During the early 2000s, when dial-up networks were being moved to ADSL in the industry, there were talks about the risks of delivering live events: “streaming is screaming.”
Twenty years later, streaming is still screaming, even in the digital Netherlands or the techy US.
This is why MainStreaming was born: to deliver broadcast-grade live streaming events at scale. And more than 3,7 million sports fans served in Europe are proof of the value of our company.
Are you a telco engineer or a broadcaster executive?
Find out why MainStreaming is different!
Book a meeting to find out how MainStreaming can help you:
For more info read this article.
Video streaming is not easy!
It is not easy even in Countries where the quality of internet networks is supposed to be very high.
And when it comes to live events, things get tricky.
When problems with streaming delivery arise, it is not simply a matter of the size of the provider. Or of the ISP’s capacity. Nor a matter of the technology itself.
Internet networks were not designed to support a bandwidth-hungry streaming flow, and they were not designed to deliver content to millions of concurrent users. But even though networks have expanded, fiber is now everywhere, gigabits are even in houses; they still need to be optimized to cover as much traffic as possible. Especially when it comes to the delivery of live events.
Live streaming is time sensitive. It’s not like sending an email attachment. Static content delivery isn’t as time critical as a Formula 1 start or a penalty kick.
During the early 2000s, when dial-up networks were being moved to ADSL in the industry, there were talks about the risks of delivering live events: “streaming is screaming.”
Twenty years later, streaming is still screaming, even in the digital Netherlands or the techy US.
This is why MainStreaming was born: to deliver broadcast-grade live streaming events at scale. And more than 3,7 million sports fans served in Europe are proof of the value of our company.
Are you a telco engineer or a broadcaster executive?
Find out why MainStreaming is different!
Book a meeting to find out how MainStreaming can help you:
For more info read this article.
Video streaming is not easy!
It is not easy even in Countries where the quality of internet networks is supposed to be very high.
And when it comes to live events, things get tricky.
When problems with streaming delivery arise, it is not simply a matter of the size of the provider. Or of the ISP’s capacity. Nor a matter of the technology itself.
Internet networks were not designed to support a bandwidth-hungry streaming flow, and they were not designed to deliver content to millions of concurrent users. But even though networks have expanded, fiber is now everywhere, gigabits are even in houses; they still need to be optimized to cover as much traffic as possible. Especially when it comes to the delivery of live events.
Live streaming is time sensitive. It’s not like sending an email attachment. Static content delivery isn’t as time critical as a Formula 1 start or a penalty kick.
During the early 2000s, when dial-up networks were being moved to ADSL in the industry, there were talks about the risks of delivering live events: “streaming is screaming.”
Twenty years later, streaming is still screaming, even in the digital Netherlands or the techy US.
This is why MainStreaming was born: to deliver broadcast-grade live streaming events at scale. And more than 3,7 million sports fans served in Europe are proof of the value of our company.
Are you a telco engineer or a broadcaster executive?
Find out why MainStreaming is different!
Book a meeting to find out how MainStreaming can help you:
For more info read this article.
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Looking ahead to 2026, the video streaming industry is entering a new phase, defined by national-scale live events, stronger content protection, high-performance delivery, and smarter analytics. At MainStreaming, we see several major trends accelerating over the next 12–24 months, and we’re already working with broadcasters, OTT platforms, and ISPs to help them prepare.
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As we close another transformative year in the media ecosystem, one thing is clear: streaming has become the beating heart of global content consumption. Live events, premium content, immersive media formats, and data-driven experiences are reshaping audience expectations at a pace never seen before.
Looking ahead to 2026, the video streaming industry is entering a new phase, defined by national-scale live events, stronger content protection, high-performance delivery, and smarter analytics. At MainStreaming, we see several major trends accelerating over the next 12–24 months, and we’re already working with broadcasters, OTT platforms, and ISPs to help them prepare.
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In an industry where video consumption keeps growing and streaming quality is shaping how billions experience sports, entertainment, and global communication, 2025 has offered a clear signal: video delivery is evolving, and collaboration is now essential.
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In an industry where video consumption keeps growing and streaming quality is shaping how billions experience sports, entertainment, and global communication, 2025 has offered a clear signal: video delivery is evolving, and collaboration is now essential.
For MainStreaming, this year has been proof that our direction - placing broadcasters and ISPs side-by-side at the center of the delivery chain - is not only visionary but effective. From strategic partnerships and global deployments to recognition by analysts and measurable environmental impact, 2025 has marked a tipping point in our growth and in the media ecosystem at large.
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Talk to our streaming experts
Unlocking Success with MainStreaming
Discover how MainStreaming help businesses achieve seamless and scalable streaming experiences.
Talk to our streaming experts
Unlocking Success with MainStreaming
Discover how MainStreaming help businesses achieve seamless and scalable streaming experiences.
Talk to our streaming experts
Unlocking Success with MainStreaming
Discover how MainStreaming help businesses achieve seamless and scalable streaming experiences.
Talk to our streaming experts
Unlocking Success with MainStreaming
Discover how MainStreaming help businesses achieve seamless and scalable streaming experiences.