The digital content delivery industry has recently been shaken by the financial instability of one of the leading global CDN providers, sparking widespread concerns. This has left businesses questioning how to enhance their content delivery strategies, with a growing emphasis on the reliability and support needed to ensure uninterrupted service for their audiences.

As video consumption continues to surge, it's vital for Video Delivery Network providers to scale and meet the rising capacity demands. Unlike general web content, video delivery presents unique challenges, including higher bandwidth requirements and the need for seamless streaming to millions of simultaneous viewers. Broadcasters and OTT Services need to reconsider their video delivery strategies and partner with providers that offer both stability and a media-focused approach.

The Need for Stable, Video-Centric Delivery Solutions in a Rapidly Evolving Market

A recent report from Channel 4 reveals that their streaming growth continues to outpace the biggest streaming services, with minutes viewed up 25% (to 42 billion) between January and August 2024. The data also shows that the proportion of total viewing via Channel 4 streaming is up by 24% year on year over the first eight months of 2024.

These trends underscore the need for streaming services to rely on delivery providers that can keep pace with the rapid growth of media consumption and handle the enormous capacity required. The recent financial troubles of a major CDN player have highlighted the critical importance of stability and demonstrated that a business model focused on the peaks and troughs of daily video delivery is essential for ensuring optimized quality of service (QoS) for broadcasters and exceptional quality of experience (QoE) for audiences.

What Sets MainStreaming Apart

MainStreaming's video-centric model is specifically designed to meet the demands of broadcast-grade video delivery at scale. Our Edge Video Delivery Network has been built from the ground up and it is continuously fine-tuned to deliver high-performance low-latency broadcast-grade live and VOD streaming at scale.

Our unique value proposition lies in our Smart Edge Architecture, which is streamlined to optimize resources, ensure high-quality service, reduce hardware usage, and minimize power consumption. Combined with our Intelligent Media Delivery Platform, MainStreaming delivers broadcast-like premium QoE, while providing full transparency and control over the entire streaming workflow.

At the recent IBC 2024 annual gathering, we introduced our new CMCD+ based stream routing optimization to drive best-in-class QoE, and we also showcased the new Anti-Piracy tools embedded in our solution to take action on pirated streams even during live events. These innovative solutions are both aimed at protecting the revenue of media streaming services.

As tangible proof of our reliable and flexible approach, leading European broadcasters and streamers like DAZN Group, Sky, Rai and prominent telecoms companies like Arqiva, Fastweb and Deutsche Telekom have entrusted MainStreaming to fulfill their content delivery needs.

Why Now is the Time to Re-evaluate

With industry changes creating uncertainty, now is the time for companies to re-evaluate their media delivery strategies. MainStreaming offers a robust, efficient, and future-proof solution for managing the needs of both VOD and live streaming at scale. Our all-in-one platform is designed to handle the unique challenges of video content, offering superior performance and cost-effectiveness.

As the media landscape continues to evolve, a stable, Edge Video Delivery Network is crucial to staying ahead. MainStreaming is committed to supporting your business through these challenges, ensuring your content reaches its audience with the quality and reliability they expect.

Get in touch with us today to learn more about how MainStreaming can become your trusted partner in video delivery.