Our Chief Revenue Officer, Ian Franklyn, recently sat down with CSI Magazine to discuss one of the most pressing challenges in the streaming industry today: how to deliver high-quality video at scale without compromising network efficiency or user experience.
The in-depth interview is featured in the Summer Edition of CSI’s print magazine, and is now also available online. In the article, Ian explores the evolution of streaming infrastructure, the limitations of traditional content delivery models, and how MainStreaming’s Intelligent Media Delivery Platform is helping broadcasters, OTT services, and network operators take control of video traffic.
Insights from Ian Franklyn’s interview with CSI Magazine
The pressure on ISPs
As video becomes the dominant form of internet traffic, ISPs are under growing strain to handle peaks in demand without compromising performance. Ian highlights how existing delivery models push huge volumes of data through networks without offering visibility or control to the ISPs that carry the load.The limits of traditional CDNs
Legacy content delivery networks were built for a different era. Today, they struggle to scale effectively with real-time video demands, often creating inefficiencies and bottlenecks. Ian explains why the “one-size-fits-all” approach is no longer fit for purpose.Hybrid Edge Networks offer the best of both worlds
One of the core themes of the interview is the need for infrastructure that brings content closer to end-users. By deploying Private CDNs inside ISP networks and combining them with MainStreaming’s Public Edge Delivery Network when needed, media companies can reduce latency, lower costs, and enhance overall performance.Efficiency, visibility, and control
MainStreaming’s Intelligent Media Delivery Platform gives ISPs and content providers the tools to better manage video traffic. Ian emphasizes how gaining real-time insight and control over delivery helps ensure a more stable and scalable streaming experience for end users.Collaboration is key
Finally, the interview underscores the importance of collaboration across the ecosystem. Ian calls for closer partnerships between ISPs, broadcasters, and OTT platforms to co-create solutions that optimize delivery, improve sustainability, and support future growth.
