For years, the conversation around streaming piracy has followed a familiar script: subscribers cancelling their subscription plans in favour of illegal IPTV services, revenue draining away from OTT platforms, and rights holders demanding faster takedowns. It is a real and serious problem. But lately, the threat landscape has fundamentally changed, and the industry is only beginning to understand the full consequences.

Piracy is no longer just a revenue problem for subscription platforms. It has become a systemic threat to the entire media ecosystem, including broadcasters who give their content away for free. And at the heart of an effective response sits a layer of infrastructure that rarely makes headlines: the edge delivery network.

As part of the recent StreamTV Europe 2026, our Chief Revenue Officer, Ian Franklyn, joined the panel discussion “Everyone Wants Sports. Who’s Winning the Fan, and How?” during the Streaming Made Easy Workshop. The session brought together leading voices from across the sports streaming ecosystem to discuss how fan expectations are evolving, what challenges the industry still faces, and what the future of sports delivery will look like over the next few years.

Ian Franklyn, our Chief Revenue Officer, has been featured in Mobile Industry Review, where he explores a critical shift reshaping the streaming industry: the urgent need for a more collaborative, ecosystem-driven approach to video delivery.

In his thought leadership article, Ian highlights how the rapid growth of streaming traffic is pushing existing delivery models to their limits, and why the future of streaming depends on moving from isolated approaches to true industry collaboration.