How to deliver outstanding QoS and QoE: our CRO speaks to IABM TV at IBC 2025
How to deliver outstanding QoS and QoE: our CRO speaks to IABM TV at IBC 2025
How to deliver outstanding QoS and QoE: our CRO speaks to IABM TV at IBC 2025
How to deliver outstanding QoS and QoE: our CRO speaks to IABM TV at IBC 2025
September 19, 2025
September 19, 2025
September 19, 2025
Published on
Published on
Published on
At IBC 2025, our Chief Revenue Officer, Ian Franklyn, spoke with IABM shedding light on one of the most pressing challenges in the media industry today: delivering seamless streaming experiences at scale.
In the conversation, Ian emphasized the importance of what we call the “better together approach”, a tightly connected ecosystem where broadcasters, ISPs, and technology enablers - like MainStreaming - collaborate to guarantee outstanding Quality of Service (QoS) and Quality of Experience (QoE) for audiences.
This philosophy is at the core of our technology. With a solution deployed exactly at the Edge, MainStreaming brings streaming closer to the end viewer, unlocking the highest QoE. But achieving this requires going inside ISP networks, and thanks to our partnership-driven approach, we have already proven success stories with Deutsche Telekom and British Telecom.
By working hand in hand with ISPs, we not only free up valuable network capacity, but also create an entirely new level of video delivery, where ISPs host the infrastructure and MainStreaming delivers video on behalf of content providers. The result is a more efficient, sustainable, and scalable streaming ecosystem.
As Ian highlighted, collaboration is the key to future growth. By joining forces, the industry can ensure seamless streaming experiences that meet rising viewer expectations, while also driving long-term innovation and sustainability.
At IBC 2025, our Chief Revenue Officer, Ian Franklyn, spoke with IABM shedding light on one of the most pressing challenges in the media industry today: delivering seamless streaming experiences at scale.
In the conversation, Ian emphasized the importance of what we call the “better together approach”, a tightly connected ecosystem where broadcasters, ISPs, and technology enablers - like MainStreaming - collaborate to guarantee outstanding Quality of Service (QoS) and Quality of Experience (QoE) for audiences.
This philosophy is at the core of our technology. With a solution deployed exactly at the Edge, MainStreaming brings streaming closer to the end viewer, unlocking the highest QoE. But achieving this requires going inside ISP networks, and thanks to our partnership-driven approach, we have already proven success stories with Deutsche Telekom and British Telecom.
By working hand in hand with ISPs, we not only free up valuable network capacity, but also create an entirely new level of video delivery, where ISPs host the infrastructure and MainStreaming delivers video on behalf of content providers. The result is a more efficient, sustainable, and scalable streaming ecosystem.
As Ian highlighted, collaboration is the key to future growth. By joining forces, the industry can ensure seamless streaming experiences that meet rising viewer expectations, while also driving long-term innovation and sustainability.
At IBC 2025, our Chief Revenue Officer, Ian Franklyn, spoke with IABM shedding light on one of the most pressing challenges in the media industry today: delivering seamless streaming experiences at scale.
In the conversation, Ian emphasized the importance of what we call the “better together approach”, a tightly connected ecosystem where broadcasters, ISPs, and technology enablers - like MainStreaming - collaborate to guarantee outstanding Quality of Service (QoS) and Quality of Experience (QoE) for audiences.
This philosophy is at the core of our technology. With a solution deployed exactly at the Edge, MainStreaming brings streaming closer to the end viewer, unlocking the highest QoE. But achieving this requires going inside ISP networks, and thanks to our partnership-driven approach, we have already proven success stories with Deutsche Telekom and British Telecom.
By working hand in hand with ISPs, we not only free up valuable network capacity, but also create an entirely new level of video delivery, where ISPs host the infrastructure and MainStreaming delivers video on behalf of content providers. The result is a more efficient, sustainable, and scalable streaming ecosystem.
As Ian highlighted, collaboration is the key to future growth. By joining forces, the industry can ensure seamless streaming experiences that meet rising viewer expectations, while also driving long-term innovation and sustainability.
Read more
Read more
Read more
Recent posts
Recent posts
Recent posts
Industry Insights
Inside the Future of Streaming: A Conversation on Performance and Collaboration
What does it really take to deliver flawless video streaming at scale, as audiences grow, expectations rise, and network complexity increases?
In a recent video interview hosted by Andy Waltenspiel, our leadership team sat down alongside one of our key customers to unpack the realities of today’s streaming landscape and explore where the industry is heading next. The discussion brings together strategic vision, hands-on experience, and a strong customer perspective on what truly defines successful modern video delivery.
Jan 15, 2026
Learn more
Industry Insights
Inside the Future of Streaming: A Conversation on Performance and Collaboration
What does it really take to deliver flawless video streaming at scale, as audiences grow, expectations rise, and network complexity increases?
In a recent video interview hosted by Andy Waltenspiel, our leadership team sat down alongside one of our key customers to unpack the realities of today’s streaming landscape and explore where the industry is heading next. The discussion brings together strategic vision, hands-on experience, and a strong customer perspective on what truly defines successful modern video delivery.
Jan 15, 2026
Learn more
Industry Insights
Inside the Future of Streaming: A Conversation on Performance and Collaboration
What does it really take to deliver flawless video streaming at scale, as audiences grow, expectations rise, and network complexity increases?
In a recent video interview hosted by Andy Waltenspiel, our leadership team sat down alongside one of our key customers to unpack the realities of today’s streaming landscape and explore where the industry is heading next. The discussion brings together strategic vision, hands-on experience, and a strong customer perspective on what truly defines successful modern video delivery.
Jan 15, 2026
Learn more
Industry Insights
Predictions for 2026: The Future of Video Streaming According to MainStreaming
As we close another transformative year in the media ecosystem, one thing is clear: streaming has become the beating heart of global content consumption. Live events, premium content, immersive media formats, and data-driven experiences are reshaping audience expectations at a pace never seen before.
Looking ahead to 2026, the video streaming industry is entering a new phase, defined by national-scale live events, stronger content protection, high-performance delivery, and smarter analytics. At MainStreaming, we see several major trends accelerating over the next 12–24 months, and we’re already working with broadcasters, OTT platforms, and ISPs to help them prepare.
Below are our key predictions for the industry in 2026, and why they matter.
Dec 18, 2025
Learn more
Industry Insights
Predictions for 2026: The Future of Video Streaming According to MainStreaming
As we close another transformative year in the media ecosystem, one thing is clear: streaming has become the beating heart of global content consumption. Live events, premium content, immersive media formats, and data-driven experiences are reshaping audience expectations at a pace never seen before.
Looking ahead to 2026, the video streaming industry is entering a new phase, defined by national-scale live events, stronger content protection, high-performance delivery, and smarter analytics. At MainStreaming, we see several major trends accelerating over the next 12–24 months, and we’re already working with broadcasters, OTT platforms, and ISPs to help them prepare.
Below are our key predictions for the industry in 2026, and why they matter.
Dec 18, 2025
Learn more
Industry Insights
Predictions for 2026: The Future of Video Streaming According to MainStreaming
As we close another transformative year in the media ecosystem, one thing is clear: streaming has become the beating heart of global content consumption. Live events, premium content, immersive media formats, and data-driven experiences are reshaping audience expectations at a pace never seen before.
Looking ahead to 2026, the video streaming industry is entering a new phase, defined by national-scale live events, stronger content protection, high-performance delivery, and smarter analytics. At MainStreaming, we see several major trends accelerating over the next 12–24 months, and we’re already working with broadcasters, OTT platforms, and ISPs to help them prepare.
Below are our key predictions for the industry in 2026, and why they matter.
Dec 18, 2025
Learn more
Industry Insights
MainStreaming’s 2025: A Year of Trust, Expansion and Measurable Impact
In an industry where video consumption keeps growing and streaming quality is shaping how billions experience sports, entertainment, and global communication, 2025 has offered a clear signal: video delivery is evolving, and collaboration is now essential.
For MainStreaming, this year has been proof that our direction - placing broadcasters and ISPs side-by-side at the center of the delivery chain - is not only visionary but effective. From strategic partnerships and global deployments to recognition by analysts and measurable environmental impact, 2025 has marked a tipping point in our growth and in the media ecosystem at large.
Dec 11, 2025
Learn more
Industry Insights
MainStreaming’s 2025: A Year of Trust, Expansion and Measurable Impact
In an industry where video consumption keeps growing and streaming quality is shaping how billions experience sports, entertainment, and global communication, 2025 has offered a clear signal: video delivery is evolving, and collaboration is now essential.
For MainStreaming, this year has been proof that our direction - placing broadcasters and ISPs side-by-side at the center of the delivery chain - is not only visionary but effective. From strategic partnerships and global deployments to recognition by analysts and measurable environmental impact, 2025 has marked a tipping point in our growth and in the media ecosystem at large.
Dec 11, 2025
Learn more
Industry Insights
MainStreaming’s 2025: A Year of Trust, Expansion and Measurable Impact
In an industry where video consumption keeps growing and streaming quality is shaping how billions experience sports, entertainment, and global communication, 2025 has offered a clear signal: video delivery is evolving, and collaboration is now essential.
For MainStreaming, this year has been proof that our direction - placing broadcasters and ISPs side-by-side at the center of the delivery chain - is not only visionary but effective. From strategic partnerships and global deployments to recognition by analysts and measurable environmental impact, 2025 has marked a tipping point in our growth and in the media ecosystem at large.
Dec 11, 2025
Learn more
Talk to our streaming experts
Unlocking Success with MainStreaming
Discover how MainStreaming help businesses achieve seamless and scalable streaming experiences.
Talk to our streaming experts
Unlocking Success with MainStreaming
Discover how MainStreaming help businesses achieve seamless and scalable streaming experiences.
Talk to our streaming experts
Unlocking Success with MainStreaming
Discover how MainStreaming help businesses achieve seamless and scalable streaming experiences.
Talk to our streaming experts
Unlocking Success with MainStreaming
Discover how MainStreaming help businesses achieve seamless and scalable streaming experiences.