The Path to Quality That Retains: How to Drive Subscriptions and Reduce Churn with Exceptional Streaming Experiences
The Path to Quality That Retains: How to Drive Subscriptions and Reduce Churn with Exceptional Streaming Experiences
The Path to Quality That Retains: How to Drive Subscriptions and Reduce Churn with Exceptional Streaming Experiences
The Path to Quality That Retains: How to Drive Subscriptions and Reduce Churn with Exceptional Streaming Experiences



October 15, 2024
October 15, 2024
October 15, 2024
Published on
Published on
Published on
Controlling the entire value chain is crucial to ensure the customer receives broadcast-like quality, or even better than what we experienced in the past.
Driving subscriptions and reducing churn is directly linked to the quality of experience provided to the user.
Monitoring what happens across the network is essential. With broadcasters transitioning to IP, using various parameters to maintain a quality that customers are willing to pay for is vital. In our discussions with customers, they consistently emphasize the high value they place on streaming quality and the overall streaming experience.We address streaming issues like buffering, which, in our experience, has the most significant impact on quality. While buffer starvation is a common problem, it’s not always the fault of the CDN or the ISP—it could be caused by the user’s environment, such as Wi-Fi or other factors. The ability to observe what’s happening from the player’s side helps us determine whether an issue stems from the user’s environment or the ISP.We are also training the AI Orchestrator to monitor all points of presence (POPs) and retrieve data from them.In discussions about scaling live events, our CEO, Tassilo Raesig, and CFO, Sergio Carulli, highlighted the importance of having an analytics platform. For large peaks in viewership, particularly during sports events where the audience is highest, the analytics tool must scale alongside the CDN to manage backend demands effectively.
Broadcasters consistently emphasize the high value they place on streaming quality and the overall streaming experience
We address streaming issues like buffering, which, in our experience, has the most significant impact on quality. While buffer starvation is a common problem, it’s not always the fault of the CDN or the ISP—it could be caused by the user’s environment, such as Wi-Fi or other factors. The ability to observe what’s happening from the player’s side helps us determine whether an issue stems from the user’s environment or the ISP.We are also training the AI Orchestrator to monitor all points of presence (POPs) and retrieve data from them.In discussions about scaling live events, our CEO, Tassilo Raesig, and CFO, Sergio Carulli, highlighted the importance of having an analytics platform. For large peaks in viewership, particularly during sports events where the audience is highest, the analytics tool must scale alongside the CDN to manage backend demands effectively.
MainStreaming's "Secret Sauce"
Sergio revealed MainStreaming’s “secret sauce” during the interview, which lies in protecting the Origin. Differentiating from traditional CDN models. we have developed a unique software tool that detects every single piece of content as unique. This means that each piece of content is acquired by only one edge, significantly reducing the load on the Origin. By using this method, we prevent the Origin from being overwhelmed.
An intelligent software that drives content from the Origin directly to the edge, close to the end user
We created what we call Intelligent Media Delivery, which features a unique distribution pattern. Positioned at the edge with a single caching layer, we’ve developed intelligent software that drives content from the Origin directly to the edge, close to the end user. This approach helps ISPs that don’t have networks specifically dedicated to video content delivery achieve better performance. They also mentioned the Public and Global CDN and the Intelligent Media Delivery Software, which enables superior QoE (Quality of Experience), operating on both the global and private Video Edge Network provided by MainStreaming. Speaking of MainStreaming’s new service product, CMCD+ ingestion, it helps detect issues on the ISP side too. The KPI for quality, which we deliver to the end user, significantly impacts churn risk. It also affects advertisers, as a sustainable platform ensures they can deliver impressions for their products and advertisements effectively. Many customers prefer building their own analytics platforms rather than using standardized services, which often come with hefty license fees and service charges. By processing this data independently, they avoid using expensive tools from well-known vendors, gaining the same insights at a reduced cost.
Controlling the entire value chain is crucial to ensure the customer receives broadcast-like quality, or even better than what we experienced in the past.
Driving subscriptions and reducing churn is directly linked to the quality of experience provided to the user.
Monitoring what happens across the network is essential. With broadcasters transitioning to IP, using various parameters to maintain a quality that customers are willing to pay for is vital. In our discussions with customers, they consistently emphasize the high value they place on streaming quality and the overall streaming experience.We address streaming issues like buffering, which, in our experience, has the most significant impact on quality. While buffer starvation is a common problem, it’s not always the fault of the CDN or the ISP—it could be caused by the user’s environment, such as Wi-Fi or other factors. The ability to observe what’s happening from the player’s side helps us determine whether an issue stems from the user’s environment or the ISP.We are also training the AI Orchestrator to monitor all points of presence (POPs) and retrieve data from them.In discussions about scaling live events, our CEO, Tassilo Raesig, and CFO, Sergio Carulli, highlighted the importance of having an analytics platform. For large peaks in viewership, particularly during sports events where the audience is highest, the analytics tool must scale alongside the CDN to manage backend demands effectively.
Broadcasters consistently emphasize the high value they place on streaming quality and the overall streaming experience
We address streaming issues like buffering, which, in our experience, has the most significant impact on quality. While buffer starvation is a common problem, it’s not always the fault of the CDN or the ISP—it could be caused by the user’s environment, such as Wi-Fi or other factors. The ability to observe what’s happening from the player’s side helps us determine whether an issue stems from the user’s environment or the ISP.We are also training the AI Orchestrator to monitor all points of presence (POPs) and retrieve data from them.In discussions about scaling live events, our CEO, Tassilo Raesig, and CFO, Sergio Carulli, highlighted the importance of having an analytics platform. For large peaks in viewership, particularly during sports events where the audience is highest, the analytics tool must scale alongside the CDN to manage backend demands effectively.
MainStreaming's "Secret Sauce"
Sergio revealed MainStreaming’s “secret sauce” during the interview, which lies in protecting the Origin. Differentiating from traditional CDN models. we have developed a unique software tool that detects every single piece of content as unique. This means that each piece of content is acquired by only one edge, significantly reducing the load on the Origin. By using this method, we prevent the Origin from being overwhelmed.
An intelligent software that drives content from the Origin directly to the edge, close to the end user
We created what we call Intelligent Media Delivery, which features a unique distribution pattern. Positioned at the edge with a single caching layer, we’ve developed intelligent software that drives content from the Origin directly to the edge, close to the end user. This approach helps ISPs that don’t have networks specifically dedicated to video content delivery achieve better performance. They also mentioned the Public and Global CDN and the Intelligent Media Delivery Software, which enables superior QoE (Quality of Experience), operating on both the global and private Video Edge Network provided by MainStreaming. Speaking of MainStreaming’s new service product, CMCD+ ingestion, it helps detect issues on the ISP side too. The KPI for quality, which we deliver to the end user, significantly impacts churn risk. It also affects advertisers, as a sustainable platform ensures they can deliver impressions for their products and advertisements effectively. Many customers prefer building their own analytics platforms rather than using standardized services, which often come with hefty license fees and service charges. By processing this data independently, they avoid using expensive tools from well-known vendors, gaining the same insights at a reduced cost.
Controlling the entire value chain is crucial to ensure the customer receives broadcast-like quality, or even better than what we experienced in the past.
Driving subscriptions and reducing churn is directly linked to the quality of experience provided to the user.
Monitoring what happens across the network is essential. With broadcasters transitioning to IP, using various parameters to maintain a quality that customers are willing to pay for is vital. In our discussions with customers, they consistently emphasize the high value they place on streaming quality and the overall streaming experience.We address streaming issues like buffering, which, in our experience, has the most significant impact on quality. While buffer starvation is a common problem, it’s not always the fault of the CDN or the ISP—it could be caused by the user’s environment, such as Wi-Fi or other factors. The ability to observe what’s happening from the player’s side helps us determine whether an issue stems from the user’s environment or the ISP.We are also training the AI Orchestrator to monitor all points of presence (POPs) and retrieve data from them.In discussions about scaling live events, our CEO, Tassilo Raesig, and CFO, Sergio Carulli, highlighted the importance of having an analytics platform. For large peaks in viewership, particularly during sports events where the audience is highest, the analytics tool must scale alongside the CDN to manage backend demands effectively.
Broadcasters consistently emphasize the high value they place on streaming quality and the overall streaming experience
We address streaming issues like buffering, which, in our experience, has the most significant impact on quality. While buffer starvation is a common problem, it’s not always the fault of the CDN or the ISP—it could be caused by the user’s environment, such as Wi-Fi or other factors. The ability to observe what’s happening from the player’s side helps us determine whether an issue stems from the user’s environment or the ISP.We are also training the AI Orchestrator to monitor all points of presence (POPs) and retrieve data from them.In discussions about scaling live events, our CEO, Tassilo Raesig, and CFO, Sergio Carulli, highlighted the importance of having an analytics platform. For large peaks in viewership, particularly during sports events where the audience is highest, the analytics tool must scale alongside the CDN to manage backend demands effectively.
MainStreaming's "Secret Sauce"
Sergio revealed MainStreaming’s “secret sauce” during the interview, which lies in protecting the Origin. Differentiating from traditional CDN models. we have developed a unique software tool that detects every single piece of content as unique. This means that each piece of content is acquired by only one edge, significantly reducing the load on the Origin. By using this method, we prevent the Origin from being overwhelmed.
An intelligent software that drives content from the Origin directly to the edge, close to the end user
We created what we call Intelligent Media Delivery, which features a unique distribution pattern. Positioned at the edge with a single caching layer, we’ve developed intelligent software that drives content from the Origin directly to the edge, close to the end user. This approach helps ISPs that don’t have networks specifically dedicated to video content delivery achieve better performance. They also mentioned the Public and Global CDN and the Intelligent Media Delivery Software, which enables superior QoE (Quality of Experience), operating on both the global and private Video Edge Network provided by MainStreaming. Speaking of MainStreaming’s new service product, CMCD+ ingestion, it helps detect issues on the ISP side too. The KPI for quality, which we deliver to the end user, significantly impacts churn risk. It also affects advertisers, as a sustainable platform ensures they can deliver impressions for their products and advertisements effectively. Many customers prefer building their own analytics platforms rather than using standardized services, which often come with hefty license fees and service charges. By processing this data independently, they avoid using expensive tools from well-known vendors, gaining the same insights at a reduced cost.
Read more
Read more
Read more
Recent posts
Recent posts
Recent posts

News
MainStreaming Named in 2025 Gartner® Market Guide for Edge Computing as Representative Vendor in Data Center and Cloud Edge Services
MainStreaming, the award-winning and innovative Edge Video Delivery Network, is proud to announce it has been named a Representative Vendor in 2025 Gartner Market Guide for Edge Computing, within the “Data Center and Cloud Edge Services” category. We believe that this recognition highlights MainStreaming’s continued leadership in reshaping how media and video content is delivered at the edge, optimizing performance, efficiency, and scalability for broadcasters and media companies worldwide.
Jul 2, 2025
Learn more

News
MainStreaming Named in 2025 Gartner® Market Guide for Edge Computing as Representative Vendor in Data Center and Cloud Edge Services
MainStreaming, the award-winning and innovative Edge Video Delivery Network, is proud to announce it has been named a Representative Vendor in 2025 Gartner Market Guide for Edge Computing, within the “Data Center and Cloud Edge Services” category. We believe that this recognition highlights MainStreaming’s continued leadership in reshaping how media and video content is delivered at the edge, optimizing performance, efficiency, and scalability for broadcasters and media companies worldwide.
Jul 2, 2025
Learn more

News
MainStreaming Named in 2025 Gartner® Market Guide for Edge Computing as Representative Vendor in Data Center and Cloud Edge Services
MainStreaming, the award-winning and innovative Edge Video Delivery Network, is proud to announce it has been named a Representative Vendor in 2025 Gartner Market Guide for Edge Computing, within the “Data Center and Cloud Edge Services” category. We believe that this recognition highlights MainStreaming’s continued leadership in reshaping how media and video content is delivered at the edge, optimizing performance, efficiency, and scalability for broadcasters and media companies worldwide.
Jul 2, 2025
Learn more

Industry Insights
Can Streaming Scale Smarter? MainStreaming’s CEO Joins OTTRED Spotlight Podcast
Our CEO, Tassilo Raesig, was recently featured in the first episode of Season 5 of the OTTRED Spotlight Podcast.
In this candid and thought-provoking conversation, Tassilo sits down with Chris Redmond to discuss MainStreaming’s vision of making premium video content seamless, scalable, and globally accessible, while keeping quality and sustainability at the core.
Jun 27, 2025
Learn more

Industry Insights
Can Streaming Scale Smarter? MainStreaming’s CEO Joins OTTRED Spotlight Podcast
Our CEO, Tassilo Raesig, was recently featured in the first episode of Season 5 of the OTTRED Spotlight Podcast.
In this candid and thought-provoking conversation, Tassilo sits down with Chris Redmond to discuss MainStreaming’s vision of making premium video content seamless, scalable, and globally accessible, while keeping quality and sustainability at the core.
Jun 27, 2025
Learn more

Industry Insights
Can Streaming Scale Smarter? MainStreaming’s CEO Joins OTTRED Spotlight Podcast
Our CEO, Tassilo Raesig, was recently featured in the first episode of Season 5 of the OTTRED Spotlight Podcast.
In this candid and thought-provoking conversation, Tassilo sits down with Chris Redmond to discuss MainStreaming’s vision of making premium video content seamless, scalable, and globally accessible, while keeping quality and sustainability at the core.
Jun 27, 2025
Learn more

Industry Insights
The Business of Streaming: Edge Video Strategy for ISPs and Broadcasters
During a recent thoughtful conversation, our CEO Tassilo Raesig joined Miles McWilliams, Head of Global Business Internet, Content & Security Solutions at Deutsche Telekom for a discussion moderated by Andy Waltenspiel, where the future of streaming delivery took center stage. What emerged was a clear and urgent message: the streaming industry is at a turning point, and it’s time to rethink how to manage and monetize peak traffic while delivering flawless experiences to end users.
Jun 24, 2025
Learn more

Industry Insights
The Business of Streaming: Edge Video Strategy for ISPs and Broadcasters
During a recent thoughtful conversation, our CEO Tassilo Raesig joined Miles McWilliams, Head of Global Business Internet, Content & Security Solutions at Deutsche Telekom for a discussion moderated by Andy Waltenspiel, where the future of streaming delivery took center stage. What emerged was a clear and urgent message: the streaming industry is at a turning point, and it’s time to rethink how to manage and monetize peak traffic while delivering flawless experiences to end users.
Jun 24, 2025
Learn more

Industry Insights
The Business of Streaming: Edge Video Strategy for ISPs and Broadcasters
During a recent thoughtful conversation, our CEO Tassilo Raesig joined Miles McWilliams, Head of Global Business Internet, Content & Security Solutions at Deutsche Telekom for a discussion moderated by Andy Waltenspiel, where the future of streaming delivery took center stage. What emerged was a clear and urgent message: the streaming industry is at a turning point, and it’s time to rethink how to manage and monetize peak traffic while delivering flawless experiences to end users.
Jun 24, 2025
Learn more


Talk to our streaming experts
Unlocking Success with MainStreaming
Discover how MainStreaming help businesses achieve seamless and scalable streaming experiences.


Talk to our streaming experts
Unlocking Success with MainStreaming
Discover how MainStreaming help businesses achieve seamless and scalable streaming experiences.


Talk to our streaming experts
Unlocking Success with MainStreaming
Discover how MainStreaming help businesses achieve seamless and scalable streaming experiences.


Talk to our streaming experts
Unlocking Success with MainStreaming
Discover how MainStreaming help businesses achieve seamless and scalable streaming experiences.