MainStreaming’s building the future of TV at the edge of the internet, disrupting the traditional CDN. Recognizing the persistent streaming challenges in the broadcast & media streaming, we decided to develop a novel purpose-built Edge Video Delivery Network in-house, dedicated to live and VOD streaming at scale, addressing the limitations of traditional ISP infrastructure.

CMCD+ empowers broadcasters and streamers with proactive QoS, prefetching, and analytics, while ensuring video’s protected with our advanced and latest Anti-Piracy solutions.

Describe your product service USP in one sentence

MainStreaming’s solution is designed and fine tuned to deliver broadcast- quality streaming at scale, both for Live and VOD, aiming to help media industry combat the significant revenue loss caused by piracy each year offering groundbreaking CDN- Embedded Anti-Piracy contol tools and CMCD+ measures.

Detailed Summary

1. Knowing what an audience is experiencing when using the Streaming service is vital. QoE for end users is at the core of our streaming business.It is one thing to set up streamers’ workflow for high quality and low latency to achieve Broadcast-Grade Streaming. It is essential to have client-side analytics to know the QoE of the viewers. But before the client-side analytics there are the CDN-side analytics of streaming performance.CMCD+ integration is part of the CDN-side solution, incorporating Player data into CDN-side analytics. Retrieving actionable insights from CDN-side analytics, and using this to drive best possible performance.

2. Innovative CDN-Embedded Anti-Piracy Controls
Linked to Real-Time Analytics- quick detection of piracy threats.For important sports rights and films, the threat of piracy is stubbornly high and difficult to manage. For example, streamed content can be siphoned off from a source in multiple ways and delivered to unauthorized outlet points such as social media, legal websites, or illegal IPTV services. Many security protocols’re commonly implemented, including DRM, tokenization, and watermarking, but piracy is still tough to control. Some reports estimate that piracy is currently costing the US and European Media industries over 30 billion US dollars per year in lost revenues, largely from Streaming piracy and illegal IPTV services.Using its native Edge Compute architecture, MainStreaming’s developed new CDN-Embedded Anti-Piracy tools with faster processing speeds to quickly identify suspected piracy activity and provide Streamers with multiple ways to protect their content.As Media audiences and Media revenues shift more to Streaming services, knowing exactly what is happening in real-time becomes even more important. Our CMCD+ provides better analytics of viewer experience and proactively improve the quality of delivery in real-time.3. Matching Broadcast LatencyThe MainStreaming architecture was designed from its inception to support Low Latency media delivery.

Tell us how your product stands out in the CDN market

As OTT platforms emerge as the new frontier for content delivery, MainStreaming is providing next-generation Carbon Neutral Intelligent Media Delivery Platform running on proprietary Edge Video Delivery Network as a new way to manage, protect, and deliver video content with high QoE to end users, ensuring high QoS and ROI.We are on a mission to write a new chapter on how secure & sustainable video streaming should be delivered. We support OTT TVs on their path in achieving carbon neutrality in their streaming operations; we also facilitate and accelerate traditional broadcasters’ migration from OTA to IP broadcasting.We have adopted a novel approach using a single-layer Edge caching architecture with a one-hop network, combined with hardware selected for optimal performance, resulting in up to a 50% reduction in energy consumption compared to traditional CDN models. This not only improves energy efficiency but also enhances Viewer QoE by removing system layers.Our collaboration with Intel has ensured that MainStreaming’s latest server generation reduces power consumption both at peak usage and when idle.

It was built upon three pillars:1. Smart Edge Architecture optimizes all resources while ensuring high quality of service and reduced power consumption.2. Intelligent Software that ensures quality delivery through smart algorithms, big data analysis, and continuous monitoring of QoE and network conditions.3. Edge Distribution Network services and our interconnected network within ISP premises are designed to be closer to end users.

We are trusted by leading industry players: Deutsche Telecom, DAZN, Sky,Arqiva & RAI for helping stream Formula1, UEFA EU 2024 & World Football Championship with high performance and satisfied global fans.MainStreaming’s creating an Italian tech success story, just like other quality products Italy introduced to the world. We promise an intelligent, secure & smooth viewing experience, and we deliver on that promise! We bring and connect people together.