Green Streaming: How OTT Services Can Help Save the Planet
Green Streaming: How OTT Services Can Help Save the Planet
Green Streaming: How OTT Services Can Help Save the Planet
Green Streaming: How OTT Services Can Help Save the Planet
October 11, 2023
October 11, 2023
October 11, 2023
Published on
Published on
Published on
Milan, Italy – October 13, 2023:
OTT services are becoming a predominant form of media consumption and as the demand for streaming continues to experience an exponential growth, technology and sustainability should go hand in hand to improve the delivery chain’s energy efficiency.
According to Laura Marks, professor at Grant State University and co-author of the paper “Streaming Media’s Environmental Impact”, the fast-growing streaming industry lies on a massive infrastructure of data centers, networks, and devices, including computers, phones, and smart-TVs, making streaming media responsible for 3-4% of the global carbon footprint.
The research found an hour of streaming emits the equivalent of about 55 grams of carbon dioxide into the atmosphere, based on a user in Europe.
MainStreaming, a leading provider of on-demand and live video streaming at scale via its proprietary AI-powered Edge Video Delivery Network, takes responsibility for its environmental impact. The company’s energy-efficient single-integrated solution shows that it is possible to provide high-quality digital services while also prioritizing sustainability.
MainStreaming went through the four-stage process: calculated its carbon footprint, reduced emissions, offset emissions, and communicated transparently. In addition to developing sustainable video delivery technology from scratch, MainStreaming contributes to the international climate change mitigation targets by championing sustainability through its investment in UN SDGs offset projects.
MainStreaming’s recognition as the first Carbon Neutral Company is its contribution to a better greener world for all.
The Paris Agreement of 2015 and political commitments are only one part of it – such as the
1.5 °C pledge or binding reduction targets for 196 countries. Embracing sustainable strategies, coupled with its focus on providing efficient and reliable Edge CDN Services, drive positive environmental change within the industry. Winning this award wouldn’t only recognize its efforts but also further empower the company to catalyze a transformative shift towards a more environmentally friendly media landscape.
MainStreaming streams a sustainable future, today.
Stream for a better world with MainStreaming!
Milan, Italy – October 13, 2023:
OTT services are becoming a predominant form of media consumption and as the demand for streaming continues to experience an exponential growth, technology and sustainability should go hand in hand to improve the delivery chain’s energy efficiency.
According to Laura Marks, professor at Grant State University and co-author of the paper “Streaming Media’s Environmental Impact”, the fast-growing streaming industry lies on a massive infrastructure of data centers, networks, and devices, including computers, phones, and smart-TVs, making streaming media responsible for 3-4% of the global carbon footprint.
The research found an hour of streaming emits the equivalent of about 55 grams of carbon dioxide into the atmosphere, based on a user in Europe.
MainStreaming, a leading provider of on-demand and live video streaming at scale via its proprietary AI-powered Edge Video Delivery Network, takes responsibility for its environmental impact. The company’s energy-efficient single-integrated solution shows that it is possible to provide high-quality digital services while also prioritizing sustainability.
MainStreaming went through the four-stage process: calculated its carbon footprint, reduced emissions, offset emissions, and communicated transparently. In addition to developing sustainable video delivery technology from scratch, MainStreaming contributes to the international climate change mitigation targets by championing sustainability through its investment in UN SDGs offset projects.
MainStreaming’s recognition as the first Carbon Neutral Company is its contribution to a better greener world for all.
The Paris Agreement of 2015 and political commitments are only one part of it – such as the
1.5 °C pledge or binding reduction targets for 196 countries. Embracing sustainable strategies, coupled with its focus on providing efficient and reliable Edge CDN Services, drive positive environmental change within the industry. Winning this award wouldn’t only recognize its efforts but also further empower the company to catalyze a transformative shift towards a more environmentally friendly media landscape.
MainStreaming streams a sustainable future, today.
Stream for a better world with MainStreaming!
Milan, Italy – October 13, 2023:
OTT services are becoming a predominant form of media consumption and as the demand for streaming continues to experience an exponential growth, technology and sustainability should go hand in hand to improve the delivery chain’s energy efficiency.
According to Laura Marks, professor at Grant State University and co-author of the paper “Streaming Media’s Environmental Impact”, the fast-growing streaming industry lies on a massive infrastructure of data centers, networks, and devices, including computers, phones, and smart-TVs, making streaming media responsible for 3-4% of the global carbon footprint.
The research found an hour of streaming emits the equivalent of about 55 grams of carbon dioxide into the atmosphere, based on a user in Europe.
MainStreaming, a leading provider of on-demand and live video streaming at scale via its proprietary AI-powered Edge Video Delivery Network, takes responsibility for its environmental impact. The company’s energy-efficient single-integrated solution shows that it is possible to provide high-quality digital services while also prioritizing sustainability.
MainStreaming went through the four-stage process: calculated its carbon footprint, reduced emissions, offset emissions, and communicated transparently. In addition to developing sustainable video delivery technology from scratch, MainStreaming contributes to the international climate change mitigation targets by championing sustainability through its investment in UN SDGs offset projects.
MainStreaming’s recognition as the first Carbon Neutral Company is its contribution to a better greener world for all.
The Paris Agreement of 2015 and political commitments are only one part of it – such as the
1.5 °C pledge or binding reduction targets for 196 countries. Embracing sustainable strategies, coupled with its focus on providing efficient and reliable Edge CDN Services, drive positive environmental change within the industry. Winning this award wouldn’t only recognize its efforts but also further empower the company to catalyze a transformative shift towards a more environmentally friendly media landscape.
MainStreaming streams a sustainable future, today.
Stream for a better world with MainStreaming!
Read more
Read more
Read more
Recent posts
Recent posts
Recent posts
Industry Insights
Inside the Future of Streaming: A Conversation on Performance and Collaboration
What does it really take to deliver flawless video streaming at scale, as audiences grow, expectations rise, and network complexity increases?
In a recent video interview hosted by Andy Waltenspiel, our leadership team sat down alongside one of our key customers to unpack the realities of today’s streaming landscape and explore where the industry is heading next. The discussion brings together strategic vision, hands-on experience, and a strong customer perspective on what truly defines successful modern video delivery.
Jan 15, 2026
Learn more
Industry Insights
Inside the Future of Streaming: A Conversation on Performance and Collaboration
What does it really take to deliver flawless video streaming at scale, as audiences grow, expectations rise, and network complexity increases?
In a recent video interview hosted by Andy Waltenspiel, our leadership team sat down alongside one of our key customers to unpack the realities of today’s streaming landscape and explore where the industry is heading next. The discussion brings together strategic vision, hands-on experience, and a strong customer perspective on what truly defines successful modern video delivery.
Jan 15, 2026
Learn more
Industry Insights
Inside the Future of Streaming: A Conversation on Performance and Collaboration
What does it really take to deliver flawless video streaming at scale, as audiences grow, expectations rise, and network complexity increases?
In a recent video interview hosted by Andy Waltenspiel, our leadership team sat down alongside one of our key customers to unpack the realities of today’s streaming landscape and explore where the industry is heading next. The discussion brings together strategic vision, hands-on experience, and a strong customer perspective on what truly defines successful modern video delivery.
Jan 15, 2026
Learn more
Industry Insights
Predictions for 2026: The Future of Video Streaming According to MainStreaming
As we close another transformative year in the media ecosystem, one thing is clear: streaming has become the beating heart of global content consumption. Live events, premium content, immersive media formats, and data-driven experiences are reshaping audience expectations at a pace never seen before.
Looking ahead to 2026, the video streaming industry is entering a new phase, defined by national-scale live events, stronger content protection, high-performance delivery, and smarter analytics. At MainStreaming, we see several major trends accelerating over the next 12–24 months, and we’re already working with broadcasters, OTT platforms, and ISPs to help them prepare.
Below are our key predictions for the industry in 2026, and why they matter.
Dec 18, 2025
Learn more
Industry Insights
Predictions for 2026: The Future of Video Streaming According to MainStreaming
As we close another transformative year in the media ecosystem, one thing is clear: streaming has become the beating heart of global content consumption. Live events, premium content, immersive media formats, and data-driven experiences are reshaping audience expectations at a pace never seen before.
Looking ahead to 2026, the video streaming industry is entering a new phase, defined by national-scale live events, stronger content protection, high-performance delivery, and smarter analytics. At MainStreaming, we see several major trends accelerating over the next 12–24 months, and we’re already working with broadcasters, OTT platforms, and ISPs to help them prepare.
Below are our key predictions for the industry in 2026, and why they matter.
Dec 18, 2025
Learn more
Industry Insights
Predictions for 2026: The Future of Video Streaming According to MainStreaming
As we close another transformative year in the media ecosystem, one thing is clear: streaming has become the beating heart of global content consumption. Live events, premium content, immersive media formats, and data-driven experiences are reshaping audience expectations at a pace never seen before.
Looking ahead to 2026, the video streaming industry is entering a new phase, defined by national-scale live events, stronger content protection, high-performance delivery, and smarter analytics. At MainStreaming, we see several major trends accelerating over the next 12–24 months, and we’re already working with broadcasters, OTT platforms, and ISPs to help them prepare.
Below are our key predictions for the industry in 2026, and why they matter.
Dec 18, 2025
Learn more
Industry Insights
MainStreaming’s 2025: A Year of Trust, Expansion and Measurable Impact
In an industry where video consumption keeps growing and streaming quality is shaping how billions experience sports, entertainment, and global communication, 2025 has offered a clear signal: video delivery is evolving, and collaboration is now essential.
For MainStreaming, this year has been proof that our direction - placing broadcasters and ISPs side-by-side at the center of the delivery chain - is not only visionary but effective. From strategic partnerships and global deployments to recognition by analysts and measurable environmental impact, 2025 has marked a tipping point in our growth and in the media ecosystem at large.
Dec 11, 2025
Learn more
Industry Insights
MainStreaming’s 2025: A Year of Trust, Expansion and Measurable Impact
In an industry where video consumption keeps growing and streaming quality is shaping how billions experience sports, entertainment, and global communication, 2025 has offered a clear signal: video delivery is evolving, and collaboration is now essential.
For MainStreaming, this year has been proof that our direction - placing broadcasters and ISPs side-by-side at the center of the delivery chain - is not only visionary but effective. From strategic partnerships and global deployments to recognition by analysts and measurable environmental impact, 2025 has marked a tipping point in our growth and in the media ecosystem at large.
Dec 11, 2025
Learn more
Industry Insights
MainStreaming’s 2025: A Year of Trust, Expansion and Measurable Impact
In an industry where video consumption keeps growing and streaming quality is shaping how billions experience sports, entertainment, and global communication, 2025 has offered a clear signal: video delivery is evolving, and collaboration is now essential.
For MainStreaming, this year has been proof that our direction - placing broadcasters and ISPs side-by-side at the center of the delivery chain - is not only visionary but effective. From strategic partnerships and global deployments to recognition by analysts and measurable environmental impact, 2025 has marked a tipping point in our growth and in the media ecosystem at large.
Dec 11, 2025
Learn more
Talk to our streaming experts
Unlocking Success with MainStreaming
Discover how MainStreaming help businesses achieve seamless and scalable streaming experiences.
Talk to our streaming experts
Unlocking Success with MainStreaming
Discover how MainStreaming help businesses achieve seamless and scalable streaming experiences.
Talk to our streaming experts
Unlocking Success with MainStreaming
Discover how MainStreaming help businesses achieve seamless and scalable streaming experiences.
Talk to our streaming experts
Unlocking Success with MainStreaming
Discover how MainStreaming help businesses achieve seamless and scalable streaming experiences.